For over 100 years Abercrombie & Fitch have dedicated themselves to designing and producing the highest quality All-American clothing. However, as they continue to create the coolest clothes, counterfeiters are making cheap knockoffs that are often mistaken for the real deal. The only way to be sure you're buying genuine A&F gear is to visit one their stores or websites.

For the genuine experience, visit their only store in the UK

7 Burlington Gardens, London. W1S 3ES
(Burlington Gardens is on the westside of Regents Street at the Piccaddilly Circus end)

To get there from the Americana; take any bus to Piccaddily Circus and get off at the last stop on Regents Street, Burlington Gardens is on the oposite side of the road.

Alternativly take the Bakerloo Line from Baker Street to Piccadilly Circus. Find the Regents Street exit and walk towards Oxford Circus, Burlington Gardens is a left turn.