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The shop has been based at its current location on Piccadilly Circus since 1925 and originally catered to the London market as a specialist departments for croquet and real tennis before becomming a general sports retailer.

After more than a decade of decline the store was brought in 2002 by the owners of Sports Direct and has now been transformed from a slow-moving, uncompetitive retailer into a fast-moving, discount competitive store.

Visit their website to see if your friends want anything.
To get there from the Americana; take the Bakerloo Line from Baker Street to Piccadilly Circus. When you get to Piccaddilly Circus look for Exit 3 (to the right after you go through the ticket barrier) and take the stair to Eros. Lillywhites will be in front of you.
Harrods Christmas World Harrods Christmas World : The big day might still be some way off, but it’s definitely worth starting your preparations early by visiting Harrod’s Christmas World. On the Third Floor of this iconic store, the department is a 2000 sq ft space filled with spectacular Christmas cards, stocking fillers and decorations, including a 6ft Santa Claus that you can purchase for £3999! New York…more