The EDF Energy London Eye is the world's tallest observation wheel at 135m high it offers unrivalled view over London. It is located on the Southbank of the River Thames and since opening, the London Eye has become an iconic landmark, with a status that can be compared to Tower Bridge, Big Ben, Eros and the Tower of London. It has been used as a backdrop in countless films and for innumerable TV programmes. A source of pride for the whole country as well as the capital, the London Eye is the most distinctive addition this century to the world's greatest city, loved by Britons and tourists alike.

In fact, in its short life, it has become the most popular paid for UK visitor attraction, visited by over 3.5 million people a year (an average of 10,000 a day). A breathtaking feat of design and engineering, passengers in the London Eye's capsules can see up to 40 kilometres in all directions, in complete comfort and safety.