The world's biggest chocolate brand, M&M'S, now has opened a M&M'S World store in London. It is the first in Europe and is building on the huge success of the iconic Times Square, New York, Orlando and Las Vegas stores. On four floors and big enough to house more than 100 double-decker buses, the store offers a huge range of exclusive M&M'S chocolates and merchandise including clothing, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M'S branded products.
Stepping in to the store through the colourful, light box window displays, you will be treated to a unique ‘retail-tainment' experience and a feast for the senses. You will be greeted by statues of the much-loved M&M'S characters and will pass through an authentic 1963 iconic London double-decker bus, featuring giant interactive screens. In the middle of the store a gigantic sweeping red staircase is illuminated by a unique multi-coloured M&M'S like ‘lentil' tiered chandelier which backs on to a custom made Union Jack, constructed out of M&M'S logo.
As you explore you will meet life size versions of all the well-loved M&M'S characters and discover all the fun London has to offer. Producing a vibrant rainbow of colour, the store features the world famous interactive ‘Wall of Chocolate', you can create your very own custom-blended M&M'S selection from a full range of 22 colours of both milk chocolate and peanut M&M'S that are housed in more than gigantic clear tube dispensers reaching up to the ceiling. In addition to the ‘Wall of Chocolate' the store features the M&MScope; an interactive video link to all floors and a special viewing room where you can get a glimpse of M&M'S Mixologists hard at work creating one of a kind colour blends.
Basically a lot of fun and with chocolate too!
M&M's World® Store Location:
M&M's World® London Store opening times:
To get there from the Americana: from Baker Street take the Bakerloo Line to Piccadilly Circus. When you have passed through the barrier look ahead and to the right and you will see Exit 3, this is signed as an exit to Eros. When you get to the street level, Lillywhites will be on your right, walk straight ahead, Coventry Street, and Leicester Square is about 200 meters walk. The store will be on your left.
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