About Us

Brass hotel bell on a wooden base sits on a dark counter.
Twin beds with patterned headboards flanking a nightstand with a lamp.

A family-run hotel with a personal touch

Welcome to the Americana Hotel

Located in the heart of London, just moments from Baker Street, the Americana Hotel is a cozy, family-owned boutique bed and breakfast offering a genuinely warm and welcoming stay. Set on Gloucester Place, our hotel features 29 charming rooms designed to provide comfort, character, and a true home-away-from-home experience.


We believe great hospitality is personal. Our friendly team is always on hand to share local knowledge, recommend hidden gems, and help you make the most of your time in the city. Whether you’re visiting London for business or leisure, we’re here to ensure your stay is comfortable, relaxed, and memorable.


— The Americana Hotel Team

Welcoming guests since 1993

Our Story

Founded in 1993, the Americana Hotel began with a simple idea: to offer a comfortable, affordable, and genuinely welcoming place to stay in one of the world’s most exciting cities. From the beginning, our focus has been on creating a space that feels familiar and cozy — a peaceful retreat to return to after a day exploring London.


As a family-run hotel, we believe hospitality is about people. Our team takes pride in offering a personal touch, sharing local knowledge, and helping guests discover the very best of the city. Every stay is thoughtfully cared for, ensuring comfort, ease, and a good night’s sleep.


Despite its name, the Americana Hotel is a celebration of all things quintessentially British. Housed in a charming Georgian townhouse, the hotel blends classic British character with modern comforts, creating an atmosphere that is both timeless and relaxed.



Our central location places you within easy walking distance of some of London’s most iconic sights. From Regent’s Park and the Sherlock Holmes Museum to Madame Tussauds, Oxford Street, and the West End, the city is right on our doorstep — easily explored on foot or by public transport.

Americana Hotel exterior, brick building, arched doorway, steps, black wrought iron fence, small green trees in planters.
Black table with kettle, glasses, blue vase with flowers, under a gold-framed mirror on a blue wall.

Amenities & Services

Thoughtfully designed to make your stay comfortable and effortless, our amenities include complimentary breakfast, high-speed Wi-Fi, daily housekeeping, and 24-hour reception support. Everything you need for a relaxed stay in the heart of London.

Room Service

Enjoy added convenience throughout your stay, with room service available to make your time at the hotel as comfortable and effortless as possible.

Fibre Internet

Stay connected with complimentary high-speed fibre Wi-Fi available throughout the hotel, ideal for both work and leisure.

Breakfast Included

Start your day with a complimentary continental breakfast, offering a selection of fresh and satisfying options each morning.

Coffee & Tea

Complimentary tea and coffee are available 24/7, perfect for a morning boost or a relaxing evening break.

24-Hour Reception

Our reception team is available around the clock to assist with arrivals, departures, and any requests during your stay.

Daily Housekeeping

Rooms are refreshed daily, with linens, towels, and amenities replenished to ensure a clean and comfortable environment.

Stay in the Heart of London